skills
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The ability to have foresight before a design project to look at the brand voice.
This includes messaging, objectives, and adapting a design piece to align with the overall mission whether that be advertising, engagement, or awareness.
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Creative and technical abilities to work within a general set of ‘golden rules’ of graphic design such as spatial awareness, color composition, image quality, file quality, vector object design, resourcing.
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An awareness for the human in all people: creating content that makes people feel seen, heard, and understood. Creating and/or implementing a strategy that is cohesive and aligns with brand voice.
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The adaptability to design from a place of the brand voice which ranges from messaging, brand values, colors, fonts, and social mission.
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An understanding of ‘layering’ a piece of content that captures attention with storytelling, cuts, copy, caption, video effects, intro, outro, call to action.
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The ability to creatively express concepts through writing that makes people feel moved in a way where it makes them feel like they’re in the room with you.
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Technical capability to connect audio equipment to a phone or computer to record audio, as well as add audio over the top of any video.
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A design capacity that ranges from 2D - 3D - anywhere from digital design to print design, to a box that folds.
tech
GRAPHIC DESIGN
Adobe Illustrator
Adobe Express
Canva
Adobe Photoshop
Lightroom
Adobe Acrobat
Adobe InDesign
Figma
VIDEO
Adobe Premiere Pro
Capcut
IG/FB Reels
TikTok
Web
Squarespace
Pinterest
Basic CSS
Meta Ads
Figma
Organizational
Airtable
Slack
Hubspot
Capsule CRM
Apple Mail
Google Drive
specialties
copywriting
✓ storytelling
✓ content creation (for social media, email marketing etc.)
✓ technical specs
✓ how-to step by step guides
✓ strong CTA’s (call-to-action) & conversion rate optimization
video editing
✓ Short form video editing for social media
✓ long form video editing for Youtube or other video assets
✓ captioning
✓ voiceovers
content management
✓ social media strategy & calendar
✓ photo & video shot on an iPhone 16 Pro
✓ long form video editing for Youtube or other video assets
✓ captioning
✓ voiceovers
